- Colorland was founded by an engineer and mother to find that perfect mix of fashion, safety, and function.
Let’s just admit it, taking your little ones out and about can be a struggle. As parents we are faced with an endless obstacle course of unforeseen situations, all in pursuit of that coveted moment that makes it all worth while, quality time with our children.
Color Land was founded with one goal in mind, to make parents lives easier so that they can spend less time-solving problems, and more time focusing on what really matters. Our founder Jennifer, an engineer and career mom, realized that she was spending far too much time struggling and fumbling with something as simple as a baby bag. Surely, there must be a better way to design a bag, to make it easier to use, easier to carry, and more useful in any situation. A baby bag can and should be done better. It was this simple idea that inspired Jennifer to quit her job at a very well known tech company and apply her knowledge and experience as an engineer to a solution that can be seen, felt, and enjoyed by parents every day.