6 Ways in Which You Can Improve Your Amazon CTR.
The Amazon Sponsored Ads campaigns that have a low CTR are not as successful due to problems with registration or inadequate product listings. To increase your CTR we suggest implementing the 6 following strategies:
1. Re-upload Campaigns to Remedy Registration Issues
If a campaign generates expenditure but has a low CTR, it could mean that there is an issue with the registration of the campaign. Amazon gets millions of campaigns uploaded each day, but they may not be registered, therefore try re-uploading the campaign.
2. Improve Your Amazon Product Listing
If your campaign is not getting sufficient clicks, that's a sign that there's something not appealing regarding your marketing campaign. It is essential to check the results page of a search engine and examine the page through the customers' eyes.
3. Get More Amazon Product Reviews
How many reviews do you have on the products that aren't performing well? Review count and ratings are vital, and often, it could be the way you position your products in comparison to the competitor products in the same niche.
4. Optimize Your Amazon Listing's Title
Ideally, the campaign should include your ASIN's particular details, including measurements, dimensions, color, and material in the title itself. This will motivate the user to click on the product they're looking for.
5. Split-Test Your Main Image
The process of splitting-testing the main picture makes sure that the words you are advertising are relevant to the product or service you are selling.
6. Use the Search Term Impression Share Rank Report Tool
Use this tool from the PPC toolbox to identify keywords which have a poor impression rank. Find the keywords from your campaigns with a rank lesser than two. Then split these keywords into single keyword campaigns, and examine the relevance of the keywords with lower rankings. Thus, making your choice with the data.