SEO & Social Media: How Do They Affect Each Other?
It’s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have increased tenfold. In 2020, it is estimated that 3.8 million people are using social media in some form, which is more than half the world’s population. Since this increase in usage, the role of social media in our lives has significantly changed. It has become a central part of our day-to-day activity, as users reach for their phone first thing in the morning and throughout the day on average once every 10 minutes.
So the question must be asked—how does social media marketing influence SEO in 2020?
Decoding Google’s SEO Ranking Algorithm
It is now widely accepted that social media does not directly contribute to SEO ranking. However, social media has proven itself as a powerful platform Philippines Photo Editor and should still play a crucial role in your overall SEO strategy. Let’s examine social media’s key advantages:
Increases brand exposure
Improves online visibility and drives organic traffic
Expands your content reach
Lengthens the lifespan of your posts
Let’s not forget that social media platforms also have search engine functions! And while social media does not currently directly impact ranking, that doesn’t mean it could never happen. Social media has become a driving force in the online world and is only on an upward trajectory.
The role of social media in SEO marketing
As we briefly mentioned, there are several different factors which make social media relevant to SEO marketing. Below, we will examine three key practices of social media that can be used to drive attention towards the SEO activities that we already know work.
Utilise the reach of social media to get your content cited by others. It’s been true of SEO for a long time—if other websites have a link that leads back to your content, this impacts strongly on how credible Google views your content, and as a result, how highly it ranks. For example, one article on LinkedIn may be read by several hundred people. If several of those readers then go on to write their own posts or articles and refer to your article, you’ve just earnt credible links to your content. These links add authority and value to your brand, improving your position in search engines dramatically.